Many entities still believe that being accessible brings only extra costs and that the outcomes of being accessible for all does not justify these expenses. However, statistics prove otherwise. By being inaccessible, businesses and other types of organisations loose the possibility of engaging with about 20% of their potential audience. As the population continues to age, this number will only keep on growing.
By being accessible, companies can attract more customers, guests, visitors and users. Accessibility simply opens doors. It gives you the possibility to invite people in and engage with them.
Accessibility also gives you a chance to differentiate your company from other businesses. You increase your competence, add value to your products and services and become more attractive to people with access needs as well as the general public.
From the perspective of the general public, one might think that if he/she has no access needs, then accessibility issues are irrelevant. But that is not true. We all benefit from things being easy, convenient and user-friendly. Accessibility touches upon not only people, who ultimately require accessibility, but it also provides more comfort and better experience for all. In transportation, for example, citizens even without access needs appreciate a step-free access from all platforms to all vehicle floors. Accessibility is a win-win arrangements for all stakeholders — operators, citizens, tourists.
For us, accessibility is a sign of leadership and understanding of the customer’s wants and needs. One can only be successful if barriers are removed and an open environment is created for interaction and engagement.
Accessibility is for everyone and concerns everyone.
Accessibility = Leadership